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Wadi Yemm Ras El Hekma by Modon: Prices,Sizes,and Investment
Wadi Yemm in Ras El Hekma: Why Modon’s First Chapter on Egypt’s North Coast Is Truly Different
Ras El Hekma is no longer just another new name added to the North Coast map. It has become one of the most closely watched real estate, tourism, and economic stories in Egypt and the wider region. The reason is not only the scale of investment or the strength of the developer, but also the fact that what is being developed there is being positioned from the outset as a fully integrated coastal city operating year-round, rather than a conventional seasonal summer destination. According to Modon’s official information, the Ras El Hekma project extends across approximately 170 million square meters, with a 44-kilometer coastline, and consists of 17 precincts designed to combine residential living, hospitality, business, services, facilities, and smart infrastructure within one destination.
At the heart of this vast master plan is *Wadi Yemm*, presented as the first actual launch within the project, or what Modon describes as the opening chapter of Ras El Hekma. This is not merely a promotional expression; it has real investment and urban significance. The first phase of a project of this scale usually reveals the identity of the city, the level of design, and the lifestyle the developer aims to establish, while also giving early buyers the advantage of entering before the later phases reach full pricing maturity. Modon describes this phase as a Mediterranean-inspired coastal neighborhood defined by seamless movement, walkable promenades, boulevards, water features, green spaces, and a daily sense of connection to nature and refined living.

What makes Ras El Hekma stand out is that the project is not being marketed simply as a beautiful beachfront development or a collection of units with attractive sea views, but rather as a new city with complete urban components. According to Modon’s official materials, the vision includes a year-round community with educational facilities, business districts, wellness destinations, resorts, marinas, golf courses, and multimodal land, sea, and air connectivity. The company’s messaging positions Ras El Hekma as a major urban, economic, and tourism destination, supported by modern infrastructure and broad development and operational partnerships. This places the project in a different category from many traditional North Coast developments that depend largely on the summer season and on unit sales without genuine urban depth.
This is exactly why *Wadi Yemm* matters. It is not merely a residential phase within a larger project, but the first real test of the new coastal city concept that Modon aims to introduce in Egypt. The success of this phase would mean that the market begins to view Ras El Hekma as a project capable of sustaining real, long-term demand, rather than as a temporary publicity wave tied only to launch excitement.
According to the project’s official page, Wadi Yemm is the first neighborhood out of the 17 neighborhoods planned within Ras El Hekma. In marketing materials and project-related platforms, however, the phase appears as an *ultra-luxury* district that includes a mix of high-end apartments, villas, and townhouses, built around the concept of layered planning connected to the natural topography, the coastline, and the cliffs. Project-related promotional materials also indicate that the first phase spans around *2,000 feddans* and includes a range of residential products and internal zones. This figure appears clearly on project-related marketing websites, though not with the same level of detail on Modon’s core official page, so it is best presented as a strong and widely circulated marketing detail rather than as a fully elaborated figure on the main official summary page.
Marketing and project information also indicate that the master plan has been developed by *Broadway Malyan, while the architectural designs of the units, particularly the chalets and villas, are associated with **AEDAS*. This point is especially important because the real value of any large-scale development does not depend only on how the units look, but on the logic of the planning itself: how buildings are distributed, how cars and pedestrians move, how the various districts connect to the sea and to services, and how the project will preserve its appeal and value over five and ten years. The involvement of renowned global planning and design names strengthens confidence that the project is built on a deeper institutional vision rather than on a strong sales campaign alone.

There are several reasons why Wadi Yemm is attracting genuine attention from buyers and investors.
First, it is part of a very large project led by a heavyweight regional player, which naturally raises expectations around execution, infrastructure, and the project’s future position. Second, Ras El Hekma itself has become a highly strategic and high-profile destination, making early entry into a flagship project there particularly attractive. Third, Modon officially announced in its 2025 results that the first launch in Ras El Hekma generated *AED 5.8 billion* in sales across *2,109 units*, which is highly significant because it confirms that the market has moved beyond theoretical interest and into real sales activity.
This number carries a meaning beyond the purely financial. It indicates that the project has succeeded in attracting real demand at an early stage, and that the name Ras El Hekma is no longer merely a future promise, but is already translating into tangible market activity. This matters greatly for anyone considering resale opportunities, capital preservation, or the advantages of entering during the early phases.
Among the most prominent current offerings within Wadi Yemm is the launch of *Beach Plaza Units* and *Boulevard Residences, with a circulated launch date of **April 20. These details have appeared across social media channels and property marketing platforms, and they align closely with the information you provided. The circulated details indicate that the project is offering apartments starting at approximately **92–93 square meters* for one-bedroom units, and reaching around *175 to 193 or 199 square meters* for larger residences, depending on the product type and building. Marketed starting prices are said to begin at around *EGP 12 million* for some Boulevard units and around *EGP 14 million* for some Beach Plaza units, with expected increases based on size, location, and product type.
The circulating promotional materials also list:
These materials also repeatedly highlight features such as:
These details are highly consistent with what is currently being circulated in the market, but they remain part of the *current marketing launch information*, which should always be cross-checked against the latest official price list or inventory before making a final purchase decision.

The distinction between the two products is not just about numbers. It is about lifestyle.
*Beach Plaza* appears to be closer to the direct coastal living experience: residences more strongly associated with the sea, beachfront atmosphere, and open-air surroundings, which makes them appealing for those seeking a refined holiday-home experience or a unit with strong seasonal rental potential.
*Boulevard Residences*, by contrast, appear to be more closely connected to the heart of the project’s daily movement and energy, near the boulevard, the social promenade, restaurants, retail, and services. This kind of product tends to attract buyers who prefer to be in the center of activity rather than on its quieter edge, and who value easy access to social, leisure, retail, and lifestyle destinations.
So the choice between the two is not based only on the difference in starting price, but on a more important question: does the buyer want a home defined first by the sea, or by the project’s day-to-day urban vitality?
Another factor that enhances Wadi Yemm’s appeal is that the phase is not limited to apartments alone. Circulating marketing materials also تشير to *townhouses* of around *248–255 square meters, with starting prices reportedly in the range of **EGP 37–44 million, as well as **standalone villas* in multiple formats beginning from approximately *253 square meters* of built-up area, with larger models reaching *308* and *376 square meters* and beyond, depending on the configuration, number of bedrooms, and location. Some project-related websites also indicate that the larger villas in the first release may extend into ranges of approximately *500 to 1,000 square meters* for certain premium product lines.
This diversity benefits the project in several ways. It allows different buyer segments to enter the same community, creates a broader demand base, and supports the idea that the development is neither just a beachfront apartment complex nor solely a gated villa enclave, but rather a fully integrated, mixed residential community. From an investment standpoint, this kind of diversity often contributes to mid-term vitality, because it creates multiple patterns of use rather than relying on one narrow segment alone.
Here, it is important to distinguish carefully between the *official general vision* and the *broader marketing details*.
Modon officially confirms that Ras El Hekma is designed to include a mix of schools, business facilities, wellness centers, resorts, golf courses, and marinas, and that it will be connected by land, sea, and air. The company also confirms the overall concept of the development as a large, year-round coastal city.
Meanwhile, promotional and project-related materials go further into detail, mentioning:
Some of these elements appear in project-related marketing websites and real estate promotional platforms, while others are consistent with the project’s broader official positioning. However, not every one of these details appears with the same degree of specificity on Modon’s core official summary page. For that reason, it is best to present them as *part of the project’s stated and widely circulated vision*, rather than as a fully finalized and equally documented list of implementation items on one single official page.

One of the strongest factors supporting the credibility of Ras El Hekma is that Modon has announced a broad network of partnerships linked to the project. In October 2024, the company spoke about collaborations with major entities in construction, airports, energy, telecommunications, hospitality, golf, and healthcare. These include names such as *Orascom Construction, **Abu Dhabi Airports, **TAQA, **e& Egypt, **Valderrama, **Montage International, **Accor, **Ennismore, and **Burjeel Holding*. The importance of this point is that the project appears to be built from the outset on the basis of operating a real city to an international standard, rather than simply selling units.
Recent reports in early 2026 also pointed to development contracts being awarded within Ras El Hekma, including reports of a major contract with Orascom Construction. While some of these reports are journalistic or business-source driven, they fit within the broader picture of a project gradually moving from major announcements into contracts and execution.
From an investment perspective, the appeal of Wadi Yemm can be understood through five key elements.
That said, the correct professional approach remains that any purchasing decision should be based on:
If we step beyond the numbers, it becomes clear that Wadi Yemm is trying to offer something broader than simply “a unit by the sea.” The idea here is closer to the creation of a Mediterranean lifestyle: walkable streets, architecture with a European-Mediterranean character, a calmer rhythm, open spaces, and a stronger connection to the natural slopes, the sea, the marina, and outdoor activities. Projects of this kind tend to succeed most when they can offer residents and visitors a complete experience from morning to evening, rather than just a beautiful beach and a luxury home.
This is precisely why products such as Beach Plaza and Boulevard matter. They do not simply offer different sizes; they offer two different experiences: one more closely tied to the sea, and one more closely tied to movement, amenities, and daily life. When a project succeeds in creating this type of variety within a coherent architectural framework, it becomes more resilient and more capable of attracting multiple customer profiles.
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